Last weekend, thousands of wine lovers gathered at Fort Mason, Festival Pavilion in San Francisco to sample some of the best wines in America, as judged by the San Francisco Chronicle Wine Competition. Yet again, this highly-anticipated event sold out, resulting in a packed house at Fort Mason. Wine enthusiasts came from all over the Bay Area and beyond. We couldn’t have asked for better weather, as there wasn’t a cloud in the sky and views of the Golden Gate Bridge and Alcatraz were crystal clear!

One aspect which made this year so successful was PR Magic’s special emphasis on social media to spread the word and build hype for the competition and tasting event. This included heavy engagement on the Winejudging Twitter page, as well as both an organic and paid advertising campaign on the Facebook page.

To illustrate, from October 1, 2017 (the beginning of our “Call for Entries”) to today, the Twitter page garnered an incredible total of 31,866 impressions and 4473 page views. By engaging with award-winning wineries, wine association partners, and popular media figures from KGO and NBC, we drew even more attention to our event. In addition, we did not only post a variety of photos, but also radio interviews (uploaded to Soundcloud), videos, slideshows, and photo carousels. The variety in our posts and tweets led to unprecedented engagement.

The PR Magic Team (Amanda Madsen and Frances Larose) at the 2018 SFCWC Public Tasting

At the tasting, PR Magic assisted the official photographer in capturing key photos and videos. All throughout the event, we had a team member dedicated to uploading and selecting the best shots for real-time posting on our social media channels. From shots of the volunteers in the morning to group photos of happy friends and families at the event’s end, PR Magic kept up a steady stream of social engagement through the day.

Next year, we look forward to expanding our social reach to Instagram and bringing even more attention to this incredible event and the largest competition of American wines in the world!