About Our Staff

Frances Larose, Principal, PR Magic

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Frances Larose has a multi-faceted communications background and is a specialist in professional services, social media and consumer marketing public relations. For over 25 years, Frances has honed her skills in marketing and has owned her own full-service public relations and advertising company since 1987. Prior to that she was a senior account executive at Hill and Knowlton, Inc., an international public affairs company. Frances has supervised major promotional campaigns through digital media and interactive forms of communications and marketing, locally, nationally and internationally for the Taiwan Tourism Bureau, the government of Hungary, the SF Giants Community Fund, dmg worldmedia, Pacific Bell, Pinnacle Systems, Hanson, Bridgett, Marcus, Vlahos & Rudy, John Burris Esq. (co-counsel for Rodney King), InterHealth, London International, Gimbal’s Fine Candies, Foster Farms, Haagen-Dazs, the Cognac Information Bureau, and Coca-Cola.

An award-winning publicist, she was responsible for the coordination and media coverage of several international marketing campaigns, as well as political luncheons for Governor Mario Cuomo’s gubernatorial and President Ronald Reagan’s presidential campaigns in New York City. She was part of the public relations team that coordinated NetDay ’96, a program spearheaded by President Clinton to connect California schools to the Internet. Frances was part of Aeroflot’s first news delegation to fly from San Francisco directly to Moscow on May 15, 1992, and she was part of the think tank that put missing children’s photos on milk cartons. She recently took a group of journalists on a FAM Trip to Taiwan and toured the entire country.

Frances is a frequent speaker at colleges and conventions in reference to the digital and traditional media and was featured in Glamour Magazine for her involvement in the entertainment industry, following her stint as an assistant producer with San Diego’s PBS station.

Frances is past president of American Women in Radio and Television (AWRT) Golden Gate Chapter. During her tenure, her chapter was honored as the first runner up for the 1991- 1992 Chapter of the Year. She also spent four years as the western area vice president and chair of the Foundation for AWRT’s national board. Active in the community, she was on the board of directors Peninsula Youth Ballet, the Vestry at the Episcopal Church of St. Matthews, executive member of Provisors, a member of the SF Bay Area Publicity Club, is a member of the International Food Writers and Travel Writers Association, and a contributor to numerous local community newsletters. She was honored as a woman business owner in Who’s Who Worldwide, and under her tutelage The Larose Group/PR Magic received the 2016 “Best of San Mateo” Award in the category of Public Relations and Publicity.

Frances received her B.A. and M.A. degrees in Communication from the University of California, San Diego, and completed graduate courses at New York University. She is an avid sailor and cyclist who has ridden across the United States and China.

 

Diego Jimenez, Account Executive, PR Magic

Diego has been with PR Magic since 2015 and has increased both traffic and visibility for clients such as the Northern California Renaissance Faire, Pacific Orchid Exposition and Fattoria e Mare.

Diego has extensive experience working with different clientele, such as celebrity realtor Chad Rogers, media organization Voto Latino, lifestyle publishing company Niche Media and TV personality Lisa Vanderpump. Diego excels at creative PR solutions; for example, he recently secured a partnership between the Pacific Orchid Exposition and Neiman Marcus to create a gown made of live orchids which was displayed in the window of their Union Square location.

Due to his rapport with numerous editors, his clients have been featured in many different media outlets, including Sunset Magazine, Alaska Airlines, People Magazine, Curbed SF, Examiner, Wild 94.9, Fernando & Greg and Good Day Sacramento.

Born and raised in Southern California, he graduated from California State University, Los Angeles, and has retained his relationships with editors and industry leaders in the Los Angeles area. He is fluent in Spanish, enabling him to effectively reach out to Spanish speaking media, and contributing to his understanding of the needs and wants of the Latino community. He is also a liaison to the LGBT community.

In his spare time, Diego likes exploring the Bay Area, trying new foods and attempting to learn new languages.

 

Amanda Madsen, Account Assistant, PR Magic

Amanda has been with the Larose Group since 2015, working closely with the activities of nearly every client and campaign and specializing in social media strategies. Clients she has worked with include the Episcopal Senior Communities, the San Francisco Orchid Society and Wine Channel TV Network. She was instrumental in the expansion of the San Francisco Chronicle Wine Competition–the largest competition of American wines in the world–as it continues to grow to a level of national recognition.

Amanda graduated magna cum laude from the University of Vermont’s Honors College, where she double majored in English and History. An avid reader and communicator, she worked as an editor for the UVM History Review, as a tutor at the UVM Writing Center and served as a writing mentor for a literary criticism course. She is an expert in social media, proofreading, fact checking, and communicating effectively.

Amanda grew up in the East Bay and now lives on the Peninsula. She enjoys reading, gaming, skiing and spending time with her family.